Objectives of customer survey

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In order to have information about the state of affairs on the market, many business leaders initiate marketing surveys. These activities are necessary for the successful operation of the company. They provide an opportunity to promptly respond to the market situation and coordinate the development strategy and work of the enterprise in a timely manner.

It should be noted that customer surveys cannot be conducted chaotically. This process requires a competent and thoughtful approach. In our article, we will talk about the healthtrax corporate email list types and methods of conducting a survey, its importance for a company and other subtleties of this marketing technique.


Every day, an entrepreneur has to answer many questions that come from clients or arise in connection with running a business:

For what purpose do users visit a website or store?

What problem are they worried about?

Were they able to solve it?

Were consumers satisfied with their purchase?

What is the reason for customers leaving?

Marketing research is conducted to find out the needs of users, but it is only available to large companies, and small and medium businesses cannot do it. Therefore, its representatives initiate customer surveys. Such actions are simple, but at the same time quite effective.

Objectives of customer survey

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The method of collecting primary information, carried out by personally contacting respondents for the purpose of researching a problem, is called a survey. It can be of different nature: one-time or systematic. The survey is based on personal contacts or communication tools. This helps to establish a strong connection with the audience.

Customer surveys are conducted to solve the following problems:

Finding out opinions about the product

Finding out consumers' opinions about a particular product can sometimes be quite problematic. Clients don't want to engage in a dialogue, and if they do respond, they usually use formulaic phrases: "Everything is great," "We are happy with everything," "Keep up the good work, guys!" The current situation can be resolved in two ways: by conducting a marketing study or by posting a questionnaire on social networks and the company's website. Both methods are quite effective, but the first requires considerable capital investment. Most likely, most would prefer the second option, since in this case there is an opportunity to find out the real opinion about your product without unnecessary material and labor costs.


Identifying the needs and motivations of the target audience

Customer surveys will help you find out what your audience needs and wants. This information can be used in the planning process, taken into account when developing new products, and when optimizing business processes. Knowing your customers' needs will help you protect yourself from many risks.


Replenishment of the client base

Create company accounts in one or more social networks, post interesting and useful content, including customer survey posts. This approach is beneficial and convenient for both sides of the business process. Buyers will be able to leave a review, express their opinion, and the company will receive new potential customers and information for decision-making.


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Building an active community

Polls are a great way to engage users in a discussion about a topic that is important to you. Consumers, community members, understand that they are interacting with both the company and other users. This emphasizes two-way engagement and activates subscribers. If you show interest in user opinions, you can easily conduct customer surveys to grow the community. Inform subscribers about the results of the survey and the decisions made based on this data.


Creating three types of content

Conducting surveys is not only about obtaining the data you are interested in, but also about creating different types of content. The first is a message about the prerequisites of the survey and the rules for conducting it. The second type is informing about the results of the vote. The third is a discussion of consumers, which is content from users.


Increase in attendance

A customer satisfaction survey helps increase the number of visitors to a social media account and to a company's website. This can be accomplished in two ways: by stimulating users with a message about the survey or by using tools that automatically record a person's participation.


Building brand loyalty

Everyone likes it when their opinion is paid attention to. And if you were able to influence something, then it is doubly pleasant. This also applies to subscribers, who will highly appreciate your attention, seeing that you are trying to implement their wishes.