What is the customer journey like in Digital Marketing?

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Unlike basic necessities, it is unlikely that someone will suddenly decide to buy something and will not become loyal to brands in this way.

And that's exactly why, to have a well-defined strategy, understanding each stage of the customer's journey means that not only will they choose your brand, but they will also come back to buy from you.

What is the customer journey?
The customer journey is the entire path a consumer takes before actually becoming a customer.

This is where the future customer structures their entire relationship with the company, from the first contact (through a visit, printed material or digital content) to closing and after-sales.

Nowadays, consumers are looking for an experience beyond the solution offered and, most of the time, they don't even realize they have this problem. Therefore, it is through journey mapping and content marketing that the future customer is won over.

Stages of the customer journey
There are three stages during the customer journey senegal whatsapp data defining them is very important so that you can map which stage each lead is at. In addition, it is important to understand that each lead may be at a different stage of maturity.

Let's learn a little about each of these steps:

Learning and discovery

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In this first stage of the journey, the consumer is not yet fully aware that they have a problem. They are becoming interested in a particular topic and you and your company aim to capture their attention.

In digital marketing, this is done through blog posts, infographics and other content focused on the solution that the customer will find by searching for a keyword related to their problem.

Consideration of the solution

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At this stage, after doing more research, the prospective buyer has mapped out some possible solutions and started to analyze them. At this point, it is necessary for him to see your company as a good solution for him.

This can be done with ebooks, webinars and other more in-depth content, which will guide your future client regarding the ideal solution that your company can offer.

Purchase decision

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The long-awaited stage. After analyzing the options, the consumer makes a decision and makes a purchase. Here, you and your company show your differences and convince the consumer that your product or service is the right choice.

Now, the content is focused on demonstrations, success stories, free trials, comparisons. Everything that shows the consumer that they are on the right path by choosing you.

Were you able to visualize the steps and imagine how you would put each one into practice?