For example, if a business is located at 123 Main Street

[hasan018542]

If the goal of local SEO is to make your business easier for customers to find and choose on the Internet, then the most obvious benefit for your company will be increased profitability. Customers reward businesses that make things easy for them, and a greater number of transactions should ultimately result from your work. But, the total array of benefits is enormous! When done well, local SEO can increase your: Customer service quality Knowledge of your customer base Sales Repeat sales (customer loyalty) Bookings Rankings Publicity Foot traffic Website traffic Phone calls Texts Chats Reviews Form submissions Brand awareness + positive reputation Email subscriptions B2B relationships Word-of-mouth referrals Power for civic good And so much more! The amount of benefit you can expect to enjoy from engaging in local SEO will depend on: 1.


Your budget of both time and money 2. How far that budget takes you vs. how romania gambling data far your market competitors’ budgets are taking them 3. The maximum growth potential defined by the size and characteristics of your local consumer base A very small business in a very small town can make a modest investment in local SEO, easily surpass a few disengaged competitors, and reach pretty much every local customer who is on the Internet, plus new neighbors and travelers.


As the competition and the consumer base becomes greater, local companies will have to increase their investment to see optimum return. 5. How local is local SEO? Map of San Francisco. Google indicates that lots of folks are asking about this, and I’m having to make a best guess that what business owners and marketers are wondering about is how big the radius of their visibility in Google’s results will be if they invest in doing local SEO.


in Somewhereville, will they only show up for searchers who are walking along Main Street, or for people anywhere in the town, or for people beyond the town’s borders, or for several adjacent cities, or even the whole state? The answer to this common question depends on Google’s idea of the intent of the searcher coupled with the competitive level of the market. For instance, Google might only cast a very small radius of results if someone searches for “coffee downtown Portland”: Google Maps search for 'coffee downtown portland'.