Before people will buy from you, their current state must be painful or uncomfortable enough to motivate them to take action and seek a new state.
So you need to discover their current pain and the cost of not changing, and sell them to where they don’t want to be.
What will it cost your prospect if they don’t change the status quo and maintain the status quo?
Is it costing them money, time, stress, productivity, lost sales, potential danger, good employees, and health?
Once you’ve uncovered their pain through carefully sweden telegram data crafted questions, then you can paint a picture of how they might move from their “painful” present to their desired future state.
If you are in good health, you will not feel the need to visit the doctor. If you are currently employed and happy with your job, you are likely not actively looking for a new job.
However, if you are sick, the pain of your illness can motivate you to seek help.
Likewise, if you are miserable in your current job or have lost your job, that pain can be the impetus to find a new job to pay off debt or start enjoying your life and career again.
Selling pain who did an excellent job registering new recruits for government benefits.
Officer Murphy was assigned to the Enlisted Orientation Center, where he spoke to new recruits about their benefits, specifically Veterans Insurance.
Murphy had an astonishingly high success rate in selling government insurance policies to almost 100% of the new people he advised.
During his presentation, Murphy explained the basics. He then shared the following insight with the recruits.
There is a story about an army officer
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