Need data on labor cost trends in the US?

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However, we find using data tends to be the most consistent and reliable. Existing data campaign In an existing data campaign, you’ll want to identify some type of data source you can use to find interesting insights as the premise of your content you’ll be pitching to journalists. For example, here’s a campaign we created for “The Best US Cities for Baby Boomers”. We gathered data on median home prices, jobs per 100,000 people, and the percentage of population that’s part of the Baby Boomer generation.


This campaign ended up getting coverage from The New York Times, Yahoo!, and Reader’s Digest: myanmar gambling data Graphic showing the 10 best U.S. cities for baby boomers. There are many instances of public data sources out there that are at your disposal. Want to do a piece of content on the best city to start a career in finance? Use data from LinkedIn Salary to find average salaries within each city. Creating a piece of content around Harry Potter houses? Use Google Trends to find what the most popular house is in every state.


The Bureau of Labor Statistics and Census.gov have gold mines with potential data to use. Results showing salaries in different cities for the search term 'financial controller'. Once you find your data source, you’ll want to collect the raw data and then begin to analyze it for interesting insights that you can use in your campaign. Survey campaign Creating surveys is a fantastic way to get data that you can use in your content if you don’t have data readily available.


You can do this by using tools such as Google Surveys and getting around 2,500 - 3,500 responses, creating a unique dataset. For instance, let’s say you’ve decided that you want to create a piece of content around “Cord Cutting”. However, you don’t have any specific data sources that you can find interesting insights from. You could create a survey and ask people about their cord cutting tendencies. In this survey, you could ask questions such as “How likely are you to cancel your cable subscription in the next two years?” and “At what cable price point would you consider cutting the cord?”.