With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should be considered by companies that want to target younger audiences, as 18-30 year olds make up over 70% of Weibo’s user base.
The platform is mostly used to follow social trends, celebrities (including online influencers), and more recently—news. Users also tend to search for brand profiles to keep up-to-date with the latest updates from their favourite brands as well as any recent promotions.
We recommend Weibo to companies that want to increase their brand’s visibility, especially for consumer brands, or companies that work in the travel industry, etc. However, it can be quite difficult to build a follower base from scratch if you and your brand are new to the Chinese market. If this is the case, you may want to consider running limited-time indonesia phone number list advertising campaigns, or promoting your account through Key Opinion Leaders (influencers). Later on, we suggest organising giveaways or other online events to encourage users to interact with your posts and increase visibility.
Benefits of using Weibo:
Improve brand recognition and brand loyalty for your company;
Build a dedicated following and let them stay in touch with your latest updates;
Gain valuable insights from potential clients who are interested in your brand or products;
Increase enquiries and sales, both online and offline;
Improve customer service and social engagement;
Increase exposure and build a following by advertising based on demographics and interests, or target the followers of influencers and competitors.
Most importantly, Weibo can help your business gain more recognition as information about your brand spreads through word-of-mouth recommendations between users. This is especially powerful in a country where consumers are so sceptical of businesses.
Table of Contents
BUT, DOES IT MAKE SENSE TO SET UP AN ACCOUNT FOR A B2B COMPANY?
The Types of Weibo Accounts and Which to Choose
The Process of Weibo Account Setup and Verification
FAQS REGARDING WEIBO ACCOUNT SETUP AND VERIFICATION
BUT, DOES IT MAKE SENSE TO SET UP AN ACCOUNT FOR A B2B COMPANY?
As always, a great deal depends on your business profile, your ability to create content, and the industry overall. First, we will do research to see if there are any competitors present on Weibo, and if there is any industry-related news that users follow. If not, it may be worth looking into other platforms, such as Zhihu.
If your B2B company is in a “young” industry, then it is worth considering Weibo as almost everyone (below a certain age) has an account. This helps you reach your target audience during their leisure time.