Ways to improve website engagement So I've given you some ideas

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4. Google Translate usage Something else that I like to check too is Google Translate usage, because again maybe your site is just in English, but you maybe are wondering, "Is it worth translating our site into Spanish or French?" There are more languages than English in the world. So one of the things you can check is if people are using Google Translate to view your website. Again, in the transcript, I will link to a recipe for Google Tag Manager to actually check if people are using Google Translate to view your site, which is really interesting and frankly pretty eye-opening for clients a lot of the time.


So I recommend using that as well. 5. Accessibility tool use Then accessibility tool use. Accessibility is a conversation that I think every company should be having with regards to their website, because people use assistive devices to manage their website usage and how they're actually engaging with websites. Not a lot of websites really make accessible experiences unfortunately. So one of the tools that we use is called Monsido Page Assist. If you go to our website at kickpoint.


ca, you'll see this little widget down in the corner, and then if you click that, then iran gambling data we record that, yes, somebody actually engaged with this. Then we can see what percentage of people on our site are using that widget in order to make their experience better, and then we know maybe we need to improve something or maybe this is just them changing the fonts or whatever it might be. So that's another really good thing that you might want to measure when you take a look at your website.


of stuff you can measure. Now, how are ways that you can improve just generally with this data or overall in terms of your website? So this is this section over here, the ways to improve section. 1. Tie metrics to your revenue and conversion goals So the first thing obviously, and I always talk about this in every talk, is you really need to make sure to tie these metrics to your revenue goals.


I think that is just one of the biggest mistakes that people make, when reporting in Analytics or really anything, is you're not tying it to anything. You're measuring for the sake of measuring, but you're not saying what the impact of this is. So, for example, visitors who see this call to action are 90% more likely to convert than people who don't. Being able to measure that and being able to say that stat with confidence, maybe not that stat specifically, but a stat, when thing A happens, we make more money, that is how you get changes done, and that's one of the best ways to communicate this.