How the dynamics of average indicators in email are changing

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Since 2018 and for the next six years, the email marketing market in Russia has shown an annual growth of 8%.

As a result, the volume of this market reached 3.3 billion (!) rubles.

This was a period of active development, which, unfortunately, gave way to a decline: since 2022, Russian business has faced the need to adapt to new conditions and marketing tools, which has led to a decrease in activity in this area.

However, since 2023, the situation has begun senegal consumer email list to level out, and the email channel of communication with the audience has shown an impressive increase of almost 15%:

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If you look even further and turn to the history of the Russian market, you can see that email marketing as a tool began to be actively used around 2010.

In 2013, it was a novelty and people showed great interest in it, which was confirmed by the high open rate of letters (Open Rate). However, over time, this rate began to decrease.

In 2023, many companies reconsidered their approach to email marketing and made adjustments. The approach to communication in general also changed, and this led to the fact that the open rate of letters in 2023 became higher than in 2019:

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Although this communication channel has become very popular, there are some nuances to consider in order for your strategies to be successful.