Unlocking all your content is a daunting prospect. That's because without capture forms, generating leads seems like an impossible task.
But this is not so.
A more effective channel for generating leads is messaging. And here's why.
A lead form is static. It’s a pretty cold and impersonal way to welcome someone to your site. All a lead form does is sit there waiting for someone to fill it out. It can’t answer questions, and it can’t ask questions that would help determine how ready someone is to make a purchase, or even if they’re your target customer.
And what happens when a person sends a completed form? He starts receiving letters, the main purpose of which is to sufficiently qualify him, to grow him into a client ready to buy.
A typical cycle from a client filling out a form to the first japan phone number data conversation with a sales managerA typical cycle from a client filling out a form to the first conversation with a sales manager
This is the traditional way of moving a potential client through the sales funnel. And many people are sick to death of it.
In a world where billions of people use instant messengers and chats to exchange messages in real-time, no one wants to waste time on a web form and then wait for an email for the next step.
By connecting the online chat system to the site, the company's marketers opened a communication channel that allowed potential customers to contact the company at a time convenient for them, that is, while they were on the website.
And this not only improves the quality of the experience of interaction with the resource and the company, but also increases the number of final conversions.
Here's how Will, a data analyst at the company, explains it:
"Email is like the guy who hitchhikes on the road. Yes, everyone sees it, but the conversion rate is very low. You can send out 300 emails to get 30 responses, three requests for a demo, and all that to get one sale.
Now let's look at chat. Chat for me is like an Apple employee who greets me in the store and asks if I need help. With chat, you have 20 conversations (by the way, this is the number we see every day). You have 20 conversations, and 16 of them are support-related, and 4 are sales-related, but these are warm leads, and one in four of them will become a customer.
So what would you prefer? 300 emails and one sale or 20 conversations and the same result?