How to Insert Ads into YouTube Videos: Step-by-Step Instructions

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If you want to make money from YouTube advertising, start by creating an ad video to place on the platform and proceed to generating a video campaign.

Step 1. Upload the video to your YouTube channel

Start by uploading your video to YouTube.

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Step 2. Setting up an advertising campaign

Open your personal account on Google business opportunity seekers email list Adwords, on the right side of the main page, hover over the red button “+Campaign” and select “Video” from the pop-up list.

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In the field that appears, enter the name of the campaign. Make sure that "Video" is also selected in the "Type" menu.

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Under Video Ad Format, select In-stream or Video Discovery Ads. Your ad will now be created in TrueView format.

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Step 3: Set a daily budget

The price of advertising on YouTube depends on the chosen display method, which can be standard (advertisements are played throughout the day at regular intervals) or accelerated (advertisements are shown as quickly as possible).

The second option is preferable in cases where you need to benefit from a relevant video that has the same goals as your commercial.

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Step 4. Decide where to conduct the advertising campaign

Choose how to place an ad on YouTube from the two options offered:

Search on YouTube. In this case, the posted video is played in search results, on the YouTube home page, on channel and video pages.

Videos on These are TrueView In-Display and In-Stream ads. Your ad plays before or between videos hosted on the Google Display Network.

In both cases, it is necessary to generate separate campaigns to simplify the process of tracking their effectiveness. This recommendation is related to the fact that audiences of different networks have their own differences and features, so campaigns need to be configured individually. This means that the effectiveness must be assessed separately.

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Step 5. Specify the location of the target audience

In the list, select the location of those users who are part of your target audience. If necessary, you can exclude some regions.

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Step 6. Specify from which devices users will be able to watch the video

With AdWords, you can target specific operating systems, device models, or carriers. For example, when you need to place YouTube ads on Android or iOS mobile apps.

Here you can change the rate for watching videos on mobile devices.

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Step 7. Perform additional settings (time and date)

By selecting the "Additional settings" tab, you can set the start and end dates of the campaign. Here you can also generate a schedule for demonstrating the advertising video and set a limited number of impressions and views per day for users.

This will help control the process of spending funds allocated for the campaign, preventing an unjustified increase in the cost of advertising on YouTube.

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Step 8. Create a video ad group

In the field that appears, you need to enter the name of the ad group and provide a link to the video displayed as an advertisement on YouTube.

Select the video ad format "In-Stream Ad" or "In-Display Ad".

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For the In-Display format, write a title and a brief summary of the video.

Note: The title length must be no more than 25 characters, the description length is a maximum of 35.

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For those interested in how to place ads on YouTube videos, that is, for advertisers, there is a package of advanced settings for tracking links. In addition, there is the ability to enable the display of an additional advertising banner in the upper right corner of the page.

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Step 9. Specify the rates

The final cost of advertising on YouTube depends on the bid, which is the maximum amount you are willing to pay for each view. You can change the bid if you need to increase the number of potential views.

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Step 10. Set up targeting

There are only two steps left to take, and the task of placing an advertisement on YouTube can be considered completed.

At this stage, it is necessary to define the characteristics of the target audience that will be shown your commercial. Among the main and available characteristics, we can highlight gender, age and parental status.

Another characteristic is the user's interest. Depending on the audience's preferences, you can show videos on beauty, hobbies, fitness, cooking, and much more.

It is recommended to launch several campaigns at the same time with different target groups. This way you will be able to understand which of them is more effective. This method is much more effective than showing YouTube ads to all potential viewers at once.

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Selecting a target audience is also possible by keywords, topics or Internet resources where you plan to show your advertising video.

Keyword targeting of In-Display ads is very effective when you want to identify users searching for a video answer to their query on the search network. Special tools can be used to select the most suitable groups of words to find those that will bring the most views, clicks and conversions.

AdWords video ads can be useful for reaching users who have had previous interactions with your brand. With this tool, you can run remarketing and motivate people to engage with your company again.