Video Marketing Tools

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Nine options for different types of business.

Training video
The focus of this video is useful information, professional advice. Duration - up to three minutes.

For example, a lawyer who helps entrepreneurs architects email list register trademarks can make a short video about the registration process and typical mistakes that beginners make:



Educational videos should be short and highly concentrated with useful information. People will be happy to watch a short video and then perhaps forward it to friends. Such videos should be easy to watch in your free time, even on a mobile phone or tablet.

Video blog


Example of a video blog of the game "Tanks Online"

Video blogs as a type of video marketing are becoming increasingly popular. Organizations keep a kind of video diary in which they share news, tell interesting stories and give useful advice.

Video diaries are somewhat different from traditional commercials. Here, quality sometimes takes a back seat, but it is important that the content is truly relevant to buyers. Videos in this format should be released regularly, and an informal presentation of the material and the author's view on the topics covered will also be a plus.

For example, a car wash owner decides to create his own blog. In this way, he can introduce potential clients to his employees, show the equipment and the entire car wash process. The openness of the organization and the demonstration of professionalism will certainly attract an audience.

Interview


An example of an interview with Sergey Lazarev from the Light and Music chain of stores

In many areas of business, audiences may be interested in expert opinion. Accordingly, interviews with professionals on various issues and questions can become part of a video marketing strategy.

Let's say we are talking about promoting a law firm that deals with tax disputes. The best expert in this case will be the head of the tax service. By communicating with such specialists, you can not only create truly useful content that will work for the company's image, but also establish contacts in the professional community.

An example of successful use of interviews in promotion is the program "Business Secrets" by Oleg Tinkov. Oleg Yuryevich shoots video interviews with specialists who cover issues important to the audience. This program works quite effectively to promote the brand and services of Tinkoff Bank.

Ask yourself: Which experts could be interview subjects for your business? And how can you contact them?

Educational films


An example of a film about the airline "Nordavia"

The documentary genre is not often used in video marketing. It is more difficult to make such a film than a short video: it requires long preparation and a lot of resources.

It is clear to everyone that filming a quality movie will require serious investments, which not all organizations can afford. But the result can be significant: a good movie can seriously change the opinion of the company for the better.

A documentary film can be used to solve various problems: promoting a corporate point of view, raising awareness of the audience, and forming the image of an organization.

An example of how the documentary genre works can be political PR campaigns. Particular attention should be paid to the high quality of the films being created. This point is very important in promoting both state and commercial organizations.