How to develop a corporate identity for a medical center on your own

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Conduct consumer research .

Only by identifying the characteristics of your target audience can you create a corporate style that people will like at first sight. Consumers should feel, almost on a subconscious level, that apparel company database your medical center is what they need.

How to do this in practice?

Study the color preferences of your future visitors, their associations and basic needs. Conduct a survey regarding the properties of the services that people plan to use. Based on the data obtained, draw up a detailed technical task for the designer.

Hire a professional designer.

A true specialist knows how to abstract himself from his emotions and do what his clients require, and not what he likes himself.

Amateur designers are often captives of their own preferences and can, for example, offer only depressive versions of corporate style or, on the contrary, overly bright and pompous ones. And convincing such a person that you need a golden mean is almost impossible.

Choose the simplest options.

The corporate style of a medical center does not allow complex color transitions and multidimensional logos. Everything should look simple and straightforward. Advertising materials with a memorable logo on them can be sophisticated and even intricate.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Test the resulting corporate identity options with clients.

There are several ways to conduct such a study: gather a focus group, ask them to fill out questionnaires, conduct a survey among clients. Be sure to compare the verbal description of the ideal clinic by patients with the resulting symbol.

If you strictly follow the outlined plan, then the differences between the first and second will be minimal. And bringing everything to a common denominator will not be so difficult.

Read also!

"Licensing of a medical office: documents and procedure"
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Test corporate identity options among medical center employees.

In general, it is not necessary to take into account the staff's opinion regarding the corporate style of the organization, but it is still better to do so. Specialists who feel uncomfortable in a new environment or are embarrassed by their business cards are unlikely to be able to work with 100% dedication.