41% of marketers say inbound marketing delivers measurable ROI

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Cold calls and annoying spam mailings are not the way a modern brand should attract customers. As the Verkhovna Rada preparesbill, which prohibits the above methods, Ukrainian companies should think about a more modern approach, and inbound marketing is one of them.

The term “inbound marketing” was cell phone number list coined by HubSpot in 2005. The methodology is based on a series of unobtrusive techniques that help brands attract more visitors and traffic to their websites through various digital channels. In particular, the main focus is on creating quality content, because inbound marketing is not about aggressive advertising and forced customer acquisition.

First of all, it is a harmonious process that encourages users to engage with your brand of their own free will. In addition, inbound marketing is also beneficial according to the followingstatistical data:

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82% of marketers report a positive ROI for such marketing efforts;
Inbound marketing can be 10 times more effective at generating leads than outbound marketing;
Inbound marketing generates three times more leads than traditional marketing.
So, if you want to really befriend your potential clients, and not just see them as a source of profit, then we recommend reading this article. You will learn how inbound marketing works and who it is suitable for. In addition, we will be happy to share effective inbound marketing strategies.

What is inbound marketing

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Inbound Marketing: What is it and what are its benefits?
Inbound Marketing is a strategy that focuses on attracting customers through content. This methodology emphasizes the importance of creating unique and engaging content to attract customers and build trust with them. Inbound marketing efforts include social media posts, corporate blogs, advertising campaigns, email marketing, etc.

Additionally, investing in inbound marketing will have the following benefits for your business:

Inbound marketing can save on advertising costs . Traditional practices such as TV and print advertising, billboards and posters are much more expensive. In addition, such advertising channels are less effective in attracting and retaining customers. Inbound marketing in this context is more cost-effective: even a newly created company can afford to blog on the website, publish posts on social networks and gradually scale up its efforts.
Even small brands have the opportunity to compete . As we have already noted, inbound marketing does not require superhuman financial investments. That is why small businesses can compete with large companies for potential customers on the Internet.
Increased brand awareness . Since inbound marketing involves using multiple channels (including social media), your efforts will have a long-term impact on potential customers. So, with the help of messages or articles, you will attract more potential customers over time, increase your reach and brand awareness.
Easy to get customer feedback . Inbound marketing allows you to quickly get feedback from customers. For example, potential customers can leave comments or start a discussion on social media. You can use this to improve your services or products, as well as refine your marketing strategies.