Analysis of competitors in search results

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According tostatistics, 61% of companies strongly agree that competitive analysis is beneficial. Whether you are a startup looking for a market niche or an established company trying to bring new products or services to market, competitor analysis is sure to come in handy.

Competitive analysis helps you identify market trends, improve team performance, and identify strengths, weaknesses, opportunities, and threats that may be coming to your company. By conducting a competitor analysis, you will be able to reach your target market, successfully promote your product, and expand gansu cell phone number list your customer base.

At the same time, in the modern world, most companies pay great attention to their presence and competitiveness on the Internet. No matter how excellent and unique your product is, it will not be able to become a full-fledged player in the market if customers do not see your site in search results. That is why you should take the time to analyze competitors' websites in search results.

In this article, we will talk about how to do it right. In particular, we will focus on competitor analysis using the Serpstat tool, which will make this process easier and help you get the most out of your efforts!



Read also : Competitive Analysis Made Easy: A Selection of AI Tools to Help You Stand Out from the Crowd
How to properly analyze competitors' websites in search results?
The biggest problem for61%marketers is to attract traffic and potential customers to the company's websites. Catching up with your competitors who occupy leading positions in search results is quite difficult: so, you must develop a detailed strategy for improving results, which will cover SEO optimization, content marketing, launching advertising campaigns, etc.

The first step in making any informed business decisions is to identify the strengths and weaknesses of your competitors. By analyzing the most successful players in your industry, you can avoid the mistakes of others and find your own uniqueness.

Competitor analysis in digital marketing involves analyzing the websites of direct and indirect competitors and comparing their achievements and strategies with your own. The basic steps in conducting competitor research in search results are as follows:

clearly identify your competitors based on industry, products and services;
research the promotion strategies and sales results of your competitors;
Based on the results, develop your own strategy and implement it.
Below we will talk in more detail about each stage. The platform will help us with thisSerpstat, which can help you scope out your competitors' domains and determine where to focus your efforts.

To start using the tool, you need to register a free account. To access more advanced features, choose one of the paid plans. The paid version will give you access to more data at once and allow you to conduct many more searches per day.

Identifying your competitors
Competitor analysis should begin with identifying and classifying all competitors. They can be divided into the following groups:

Direct competitors: companies targeting the same audience or having similar products. For example, the brands Ukrposhta and Nova Poshta are direct competitors.
Indirect competitors: companies operating in the same industry, but targeting a different audience. For example, the brands Garnier and Dior are indirect competitors in terms of price positioning of their products.
Tertiary competitors: companies that are not your direct competitors but may become so in the future if you expand your product range.
The difference between direct and indirect competitors is important for properly assessing your strengths, weaknesses, potential opportunities and threats.

How to do it with Serpstat: in the search bar, enter your website domain, select the database to analyze (e.g. Google) and click "Find". In the generated report, select the " Competitors " section and review the list. Pay attention to the following sections:

" Total Queries ": The total number of keywords for which Serpstat found a domain ranking in the TOP 100 results. This allows you to analyze how many keywords your competitors are using for their website.
" Visibility ": helps analyze the TOP-20 search results and compare the performance of key queries.