Find new guest posting opportunities

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Monitor your competitors' activities
Today, most industries in which modern brands operate are extremely competitive. So, without detailed monitoring and constant tracking of other brands’ activities, it will be difficult for you to attract the attention of your audience. Google Alerts can be a great tool for analyzing competitors — just set up alerts for keywords and product names of other companies, as well as for your own brand. For example, you can learn about the launch of new marketing campaigns, new product lines, or changes in the team.

Monitor malicious links
Entering an infected jiangxi cell phone number list link to a site is one way to harm your resource. Thus, hackers hack a website and add malicious links to its code. They may look like regular internal links, but they usually do not correspond to the context and resemble spam. Tracking this phenomenon is extremely important not only from the point of view of brand reputation management, but also from the point of view of SEO optimization. For example, malicious links may contain a brand anchor that will not relate to your activities in any way.

If you don't have time to review each page of the site manually, you can use Google notifications. Limit the search settings to only your resource and control all notifications that come through this channel. Note that in most cases, using only Google Alerts is not enough: specialized SEO tools will help solve the problem with malicious links.


Guest posting is a great way to increase your site's external link mass. Thus, having external links on other resources will help improve your positions in search results, and also increase the brand's visibility on the Internet among a new audience. Of course, there are many exchanges that offer platforms for posting content. You can wait a long time for your turn, because the competition on such platforms is serious.

Google Alerts is an unconventional, but in most cases effective way to find guest posting opportunities. All you need to do is set up Google alerts for phrases like “become a writer,” “write for us,” etc., filter the results, and choose an offer that matches your brand’s niche.

Look for new ideas for creating content and keep it relevant
Google Alerts can also be useful in content marketing: you can find ideas for new blog posts that competitors haven’t used yet. To do this, you need to monitor mentions of your main keywords and their misspelled variations. If you plan to focus on a specific topic, the tool will help you make sure it’s relevant.

Monitoring topics related to your brand and audience will help you better understand the niche your business operates in. Make sure you filter out irrelevant keywords from your query using settings. Otherwise, a large number of notifications can only confuse you.

Track plagiarism of your content
Unfortunately, plagiarism is still an integral part of life on the Internet. Most often, high-quality and comprehensive content is subject to digital theft, and no matter how much you want to prevent it, it is impossible to track all unpleasant cases. Google notifications will help you determine whether your content is subject to regular digital theft. To do this, set up Google alerts for keywords that are most often used in your content. In the settings, select "All results" to track even resources with insignificant traffic.

Read also : Google Trends: Overview of Key Features and Tips for Working with It
Tips for Managing Google Alerts Effectively
The above ideas make the daily work of digital marketers easier. To get the most out of the Google Alerts tool, here are a few more tips to consider:

When setting up notifications, add common spelling errors to keywords. Of course, Google often detects spelling errors on its own, but for your own peace of mind, you should not neglect this step.
Avoid generic keywords. Tracking generic search queries like “clothing” or “shoes” is not a good idea, as you may get confused by the large number of notifications. Use specific and precise keywords that will be useful for your brand.
Create multiple alerts to cover different variations of common search queries. You can create up to 1,000 alerts across all Gmail accounts, so this is a great opportunity to cover as much targeted information as possible.
Use Google Inbox to group notifications and avoid clutter in your email. To do this, create a separate group in your inbox so that new notifications appear in the appropriate section.
Conclusion: Why should your business use Google Alerts?
As you have already seen, Google Alerts is one of the easiest tools that marketers and social media managers can use to optimize their daily work. Thus, the tool will become a reliable assistant for businesses of any size and in any industry due to the following features:

Brand Monitoring: The ability to track mentions of your brand or products at any time and from any source.
Reputation management: the ability to respond promptly to negative mentions and reviews, improving customer satisfaction.
Monitoring trends: If your brand is in a niche where you always need to be up to date with the latest changes and developments, then Google Alerts is a must-have tool.
Competitor Monitoring: Stay competitive by identifying the strengths and weaknesses of other brands.
Of course, this is not the entire list of Google Alerts features. To learn how to use it most effectively, you need to constantly work with it and analyze the results. We hope that this article will help you in taking your first steps in working with Google Alerts!