The concept is explained in the book

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Marketing 5.0: Technology for Humanity ,” written by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Kotler, it should be noted, is one of the leading authors and scholars of modern marketing and a reference for professionals in the field.

The book was first published in English in January 2021, so it is strongly influenced by the coronavirus pandemic. In this context, businesses accelerated their digitalization, different sectors of the economy were affected and consumers changed their behavior.

In the technological field, we have seen the emergence and growth of new terms and tools. In Marketing 5.0, these technologies begin to enter our lives and transform our reality, which in the future may reach the metaverse :

artificial intelligence (AI) ;
Natural Language Processing ( NLP );
sensors and robotics;
Augmented reality (AR);
Virtual reality (VR);
Internet of Things (IoT);
Blockchain.
Therefore, the time has come for companies to unleash the full potential belarus telegram screening of technologies in their marketing strategies and operations, but with people in mind, rather than subjugating humans to technologies.

Marketing 5.0 in Society 5.0
The concept of Marketing 5.0 is inspired by the idea of ​​Society 5.0, which was created in 2016 by the Japanese government in the 5th Basic Plan for Science and Technology , as a vision of what the country should be in the future.

Society 5.0 is marked by artificial intelligence technologies and hyperconnectivity, which are changing social and industrial structures. These technologies seek to make people's lives easier and add value.