If an internet marketer creates a video and distributes it on the social network Facebook, then:
strategy is advertising (as part of the classic promotion mix);
content is video;
Channel – Facebook.
If you are creating content that is intended to rank high in Google search results, then in this case:
strategy - SEO;
content - blog post;
channel - a company blog or Google search results.
Why is this important? The terms we poland consumer email list use reflect the marketing message: at best, a bad message leads to bad marketing results, and at worst, to spam. Internet marketers need qualifications and training in classical marketing to deliver the best results. For this reason, we at Completo have created our own marketing training center , which, together with the Netherlands Institute of Marketing (NIMA), trains marketers and Internet marketers according to the standards of the European Marketing Confederation.
Marketing campaigns always involve creating some kind of message embedded in the content. However, today too many Internet marketers do not understand the basic marketing technologies and practices, because in general the process revolves around five components of the promotion mix, and promotion is one of the four P's in product marketing:
Direct marketing;
Advertising;
Trade Marketing;
Personal sales;
PR.