The purpose of managing data is unclear

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Therefore, first increase awareness of your products and brand through measures such as owned media and SNS. In this way, by quantitatively analyzing the current situation at each phase, you can see the direction of appropriate marketing measures. Combine with customer journey maps Even if you find that a certain phase of your marketing funnel has a high dropout rate, you may not know what specific measures to take. In such cases, try using a customer journey map.


A customer journey map is a visualization of the customer colombia telegram database journey explained at the beginning. It depicts the series of processes from when a company and a customer meet, to when they compare products, make a purchase, and become a loyal customer who makes repeat purchases. A typical customer journey map looks like this: A basic customer journey map template Creating a customer journey map will help you clarify customer behavior and the touch points that result from it.


Then, by anticipating the psychological changes that will occur in customers after contact, you will be able to see what responses and marketing measures you should take. By detailing the marketing funnel and verbalizing customer behavior, touch points, and psychology, you can optimize communication measures for each phase. For more information on customer journey maps, please refer to the following article. What is a customer journey? Explaining why it's important, what are the benefits, and how to create one What is a customer journey? Explaining why it's important, what are the benefits, and how to create one Introducing a "CRM system" to utilize data In order to properly utilize the marketing funnel, it is necessary to grasp the changes in customer behavior and psychology, as represented by the customer journey map mentioned above.