Let's take a look together at what forms of content might work for your business to get the most out of your app!

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Even in difficult times, when war dictates its own rules, Ukrainian businesses do not stop developing their projects. Facebook, which unites 2.06 billion active users, helps them in this (Statista, second quarter 2023).

This platform helps singapore cell phone number list you increase your digital presence and connect with your audience. But the question is, how do you do that? The answer is simple: content. It’s what determines your brand’s success in the Facebook world.

However, just creating a page and posting randomly won’t help you succeed. Regular, quality, varied content and interaction with followers are the keys to turning your page into a powerful tool. But what to post? What content captivates and wins the hearts of your audience?

Before you start creating content, you should also gain a deeper understanding of how the platform works, as this will help you understand how to best tailor your content to the needs of your audience and Facebook's algorithms. We recommend checking out our article"Facebook Algorithm: How the Social Network Evaluates Content".




Text publications
Facebook Text Post

Let's start with the basics. Text posts are a simple message without images, videos, or attachments. This content format may not attract much attention, but it's a good way to share news or start a discussion with users.



Images
Make a visual statement. Facebook images are the best way to showcase your products and services.

Image on Facebook

But don't forget that the photo description plays an important role. It allows you to provide context and details of the image. For example, you can explain what exactly is in the photo, provide useful information about the product, remind about promotions or draw attention to important details.



Carousels
Carousels are a group of four or five images displayed as a series. This form of content allows brands to create full, interactive stories for their audience that can be used for many purposes. You can use carousels to present sequential shots of a single product, present different variations of a product, or even highlight the key benefits of your company.

Facebook Carousels

Read also : How to create a quality case in marketing to attract clients?
Another benefit of carousels is the ability to include videos, which make the information more lively and meaningful. This allows you to show a product in action or give a mini virtual tour of your business.



Events
Organizing events on Facebook is a great way to announce upcoming events and invite your target audience to participate. An important feature of Facebook events is the ability to add co-authors, including your friends, who can also help organize and promote your event.

Organizing Events on Facebook

This tool can also be used for more than just general event announcements. You can use it to support your own business by hosting webinars, workshops, or online courses. It’s a great way to attract attention and build a community around your company. Remember to plan your events in advance and promote them to your followers to ensure their success and high attendance.



Video publications
Short and easy to understand videos are a great tool to grab your target audience's attention and increase their engagement.
You can upload recorded videos to a message, publish Facebook Reels or go live.

All methods have their advantages:

Uploaded videos allow you to carefully craft and prepare your content, which can be especially useful for tutorials, product reviews, or presentations.
Reels immediately attract the attention of users, as they play automatically when scrolling through the news feed.
Live streaming allows you to interact with your audience in real time, answer their questions, and conduct polls.
Facebook Reels

Important: Add subtitles to your videos as this allows users to view videos without sound, making them more accessible and understandable to a wider audience.



Photos from influencers
Working with influencers in the marketing world is a real trend that can effectively help you expand your audience and achieve your goals on Facebook. Collaborating with influencers will help you in attracting new audiences, brand awareness, and increasing popularity for your product or service.

Photos from influencers

Important: When choosing an influencer to collaborate with, pay special attention to the person's audience and whether it matches yours.



UGC content
User-generated content (UGC) is a variety of content such as lifestyle images, product photos, video reviews, text reviews, and more. It builds consumer trust by representing real opinions and experiences of other users.

User Generated Content (UGC)

There are a few life hacks on how to integrate UGC into your content plan:

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Run a contest where you ask people to submit photos or videos of themselves using your product or service. The best entries have a chance to win prizes, access to exclusive events or content, which creates additional interest in your brand.
Post UGC content on your Facebook page, in groups, and even in Stories.


Competitions
Contests are an effective way to engage not only those who are already subscribed to your page, but also those who visit it by chance. One of the main advantages of this type of content is the ability to increase the reach of your page and attract new followers. People love contests and are always ready to join in, especially if there is an opportunity to win something interesting.