Use the marketing funnel in your strategy planning

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If it is not clear who the email is from, it can lead to distrust and suspicion, which may affect the open rate. In addition to checking for typos, giving the recipient a sense of security by including the official name and making it clear at a glance who the email is from will lead to an improvement in the open rate. 4. Consider the delivery date and time You can also expect to improve your open rate by targeting days and times when emails are more likely to be opened.


Deciding to send emails on the same day and time every canada telegram database week is also an effective way to help recipients remember the delivery date and time. To find out when emails are more likely to be opened, you can use the report function or AB testing to find the time of day when emails are more likely to be opened, which will allow you to send more effective emails. On the other hand, when it comes to the date and time of delivery, it is absolutely necessary to avoid sending emails late at night.


Be careful as this can lead to complaints and a decline in brand value and trust. 5. Consider data capacity The golden rule is to keep the data size as small as possible. Especially if you are receiving the email on a feature phone rather than a smartphone, if the size is large, it may take a long time to load the data or the content may not be displayed. Even if the email is opened, there is a higher chance that it will not be read to the end, so be careful.