How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

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Additionally, you should make sure that the profiles of the content authors on the site are complete. This includes information such as the author’s qualifications, work experience, and achievements in a particular field. If someone is looking for legal advice, it is obvious that an author with the appropriate education and several years of practice will be considered a reliable source.

How EAT Became EEAT? slovenia cell phone number list All About the Scary New Acronym and the Changes It Brings

Back up your points with authoritative sources of information (especially YMYL content). You need to demonstrate that the content is well-researched and up-to-date with the latest developments in the industry.


Customer reviews are also a great way to demonstrate experience. Satisfied customers who have used your knowledge or services help build trust. Finally,88%consumers trust reviews from other customers as much as personal recommendations.

How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

If you work in a creative field, another way to demonstrate experience is with a portfolio. Having examples of previous work allows potential clients or regular site visitors to see the quality of the work.

How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

Don’t be afraid to show off your knowledge. And it’s not just about writing topical articles: you should demonstrate a deep understanding of industry trends and the latest technologies. In addition to publishing posts or blog articles, speak at industry events, participate in conferences and seminars, conduct consultations, etc.

Read also : What are Google filters? What can you get caught in them for?
How to improve EEAT and please Google - some tips you can apply now
As we have already understood, EEAT is an important part of the life of the site. Failure to meet the established criteria ruins SEO efforts, reduces trust in brands and repels potential customers. The good news is that the EEAT rating can be improved. We will tell you how to do this below.

Add internal links
Use internal links to create connections between content on your site. This will help build interconnected topic clusters that demonstrate expertise and depth of knowledge in specific topics.

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For example, if you have a blog post about how hashtags work on Instagram, it would be logical to add internal links to any other posts that cover this topic (hashtags on TikTok, how Instagram algorithms work, the latest social media updates, etc.).

How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

Important : Internal links must contain relevant anchor text that clearly describes the content being linked to.

If you have encountered an irrelevant anchor or an incorrect link several times, then you need to check. The toolSemrushand the "Site Audit" function. All you have to do is review the results of irrelevant anchors and links and fix the situation.

Once again, it is important to link to authoritative sources. For example: if you indicate that the agency is certified by Google, the link should lead to the Google site, not to a story on a random news site.

Improve your content by adding new information
Of course, in today's world it can be difficult to surprise users. However, you may have noticed that most of the first positions in search results almost duplicate each other's content. Yes, in different words, but the content does not change.

A great way to increase your EEAT is to offer something new. This could be an interesting fact you haven’t seen in other search results, or a unique take on a topic that seems to have been covered for a while. It’s an added bonus if you bring in an expert in the topic you’re covering.

How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

Useful: there is no need to reinvent the wheel, because you can also find subtopics missed by competitors using Semrush. Select the "Topic Research" section and specify the niche you are interested in.

Experiment with content formats
Who said that website content should only be text? Get creative and add different types of content to your site. These can be podcasts, videos, webinars. The choice of the right formats depends on the brand niche, type of product or service, audience, etc. In turn, we recommend using the following statistics:

In 2022, the most popular content types were videos, blogs, and images.
Short articles/posts ( 83% ) and videos (61%) are the two top content types B2C marketers used during 2022.
40.8% of marketers say original graphics (infographics, illustrations) helped them achieve their marketing goals in 2020.
Content with 300-900 words attracts 21% less traffic and 75% fewer backlinks than medium-length articles (900-1200 words).
Interactive content attracts attention 52.6% more often than static content, with users spending 8.5 minutes viewing static content and 13 minutes viewing interactive content.
Use microdata
Micro-markupPerson is a type of structured data that allows search engines to better understand the relationships between authors and their content. For example, Google can display rich search results with concise and relevant information about specific authors.

Additionally, microdata can be implemented in the About Us section. You can add photos, names, roles, qualifications, and any other information about your team members.

How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

Update content regularly
You should regularly add new content to your site to show Google that your website is constantly updated with relevant and fresh information. This will help demonstrate EEAT better, as the search engine understands that you have new knowledge to share on a particular topic.

The frequency of adding new content is an individual matter. It all depends on the niche, type of content, etc. If you specialize in longreads and scientific research, then adding new content every day is physically impossible. On the other hand, if you mainly create short reviews of new films or publish news, then it is clear that you need to publish content more often.

Finally, don't forget to regularly update articles from many years ago. Any niche evolves, and what was relevant two years ago will be unreliable in the eyes of Google.

Watch your reputation
If your brand has a positive reputation, it will help increase the trustworthiness of your site. One of the best ways to maintain your reputation is to respond to reviews, both positive and negative. If you noticenegative reviewabout your brand, don't make the author of the comment wait too long. Apologize for what happened and offer solutions.

If you see a positive review, thank the user and share it on other platforms (e.g. social media).

Google Business Profile is also useful because it makes it easy to share information about your business's hours, location, contact information, etc. You can also quickly respond to customer reviews.

And an added benefit: Your Google Business Profile also appears in search results.