Also, if you recommend the same product in a physical store as the one you purchased on an EC site, it may give the impression that you are not paying attention to your customers. By using OMO to manage online and offline without distinguishing between them, it is possible to reduce the loss of opportunities mentioned above. Unify your company's brand image By adopting OMO, you can present a consistent brand image to your customers. With OMO, you will be able to communicate a unified "key brand message" regardless of whether it is online or offline.
Because you can communicate the key message to customers bulgaria telegram database regardless of the channel you use, you will be able to establish the image that "this company is attractive for XX." In addition, if customers empathize with or are interested in the brand image and appeal that your company conveys, they are more likely to become fans. If customers become fans, they are more likely to spontaneously tweet about your brand on social media or recommend it to their friends, which will lead to new customer acquisition at no cost.
Surprisingly familiar! Scenes where OMO is used Surprisingly familiar! Scenes where OMO is used As purchasing behavior combining online and offline has become more common, OMO has become incorporated into various aspects of everyday life. The following are some examples of situations where OMO is actually being implemented: Digital Signage Chatbots Mobile Order Unmanned cash register Table Order Mobile Payments Digital Signage Digital signage is video equipment such as projectors and displays that are installed in places such as stations, offices, commercial buildings, etc.
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