First, introduce small-scale measures gradually to improve efficiency

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The "1:5 rule " is the idea in business that "it costs five times as much to acquire a new customer as it does to retain an existing customer." Since existing customers are already using your company's products and services, if you can provide them with appropriate support and improve their satisfaction, you can expect to generate profits in the medium to long term and improve LTV. CRM measures are necessary for "providing appropriate support to existing customers.


" By providing appropriate follow-up according to the vietnam telegram database customer's phase through CRM measures, customer satisfaction can be improved and continued use can be expected. Some examples of CRM initiatives include: Distribute special coupons to heavy users Carry out a gift campaign for members who have birthdays Send step-by-step emails outlining effective ways to use the service Offer additional services tailored to your customer's situation Regarding the third point, for example, in the travel industry, you can implement a measure such as "Sending a list of items you want to prepare before the departure date.


" Or, you could send an email that says "Sending a list of items you want to prepare before the departure date ~ version for families with children ~" according to the customer information. Regarding the fourth point, the following measures are applicable, for example: Check the access history of the FAQ page and make a follow-up call Send reminder emails when expiration or renewal occurs Provide tips on services provided When you hear "follow-up with existing customers," many people may imagine price incentives in the form of discounts, as in the first and second points.