Other functions for linking with plug-ins and external tools

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In this way, it can be said that CRM supports content creation from a content perspective, while CMS supports it from a technical perspective. Marketing terms to know beyond CRM and CMS Marketing terms to know beyond CRM and CMS The following marketing terms are sometimes used in relation to CRM and CMS, so be sure to remember them. MA It is a tool that systemizes the process from acquiring potential customers to nurturing and selecting them, and makes marketing activities more efficient.


It handles the phase from guiding potential customers, narrowing tunisia telegram database down those who are likely to purchase products or negotiate with them, to handing them over to sales. SFA A sales management system. Rather than conducting sales activities based on individual experience or intuition, it is operated to improve the sales efficiency of the entire company by sharing individual case information and sales history across the entire company. Because sales know-how can be shared within a company, sales quality can be maintained at a certain level even if personnel changes occur due to resignations, etc.


SCM An abbreviation for Supply Chain Management. A supply chain refers to the process from the procurement of raw materials to the delivery of a product to the consumer. SCM aims to improve operational efficiency by sharing and coordinating information throughout the entire supply chain. DMP Abbreviation for Data Management Platform. Refers to a platform that manages information data accumulated on the Internet. By introducing a DMP, you can accumulate and utilize data acquired by your company and behavioral history acquired by external tools.