Consider the incentives
You’ll likely have seen many member referral programmes over the years. Chances are these gave away cash incentives or retail gift cards.
Although these are tried and tested incentives, they aren’t always of value to your members.
Whether you opt for free gift cards or goodie bags, make morocco rcs data sure it ties into your organisation and
If you are an animal-related charity or organisation, for example, it would be expected that the referral incentive is related to that niche. The same goes for a governing body – the incentive needs to be relevant to the audience for maximum effect.
The Royal Horticultural Society (RHS) is one of the largest membership organisations operating in the UK. Its membership referral programme is simple. The society offers members a £5 reward, which can be exchanged for plants or other garden accessories if that member refers a friend.
You can see from the promotion below that the copy is clear and easy to follow. The incentive is relevant and will resonate with the society’s audience.
Member referral programme Make sure you shout about it
After spending time and effort putting together your member referral programme, it would be a shame for it not to be seen. But unless you are shouting about it, people are unlikely to find it of their own accord.