Enable Facebook reviews
Recent research suggests that 93% of customers will read reviews before making a purchase or booking a service. That statistic alone shows how important reviews are to your future members or customers. By enabling reviews on your page, you’re not only showing confidence in your offering, but you’re also showing how happy and impressed your current customers are.
Even if you get a negative review, you can still positively influence the reader by responding politely and professionally.
Engaging with your audience does two things. Firstly, it mexico rcs data boosts your status in the Facebook algorithm and secondly, it makes your followers feel valued and appreciated. People love to feel a part of something and when you interact with both potential and existing customers you can start to build up your online community. People buy into brands that engage with them because it makes them feel part of something dynamic.
Over time, you can build up a rapport with the people who comment regularly and ask them to actively like your posts to help boost your page and your club’s visibility.
Video and visuals are key
Videos tend to get more interest than pictures these days, so make sure you film sessions that you can share online. Remember, if you work with children then it’s essential to get written parental consent from parents before you post their images. Once consent is given though, make sure you capture your members either smiling or in deep concentration as they master new skills. If you’re a dance school, then post progression videos each week so parents can see their kids improve. If you’re a football club then try to video matches so you can show highlights. Also, record training sessions and showcase any skills you’re working on. Videos on Facebook can be shared to WhatsApp, so also set up a WhatsApp group so the video can be shared far and wide.