Start by preparing the ground
Before you try to convince your CEO to use Social Media, explain clearly how Content Marketing can help your company build authority and increase awareness. If you don’t do this, it will be like starting to build a house from the roof down. So, before you try to convince anyone, make sure you have some of the following actions ready:
Benchmarking
Research how the technology market is present on social media – especially your competitors. Where are they present? How do they establish this presence? Gather all this data and predict how your company can adopt some of these policies.
Metrics
There are many things that can be subjective, but there is one that leaves no room for doubt: numbers. Research the best statistics that prove the investment in Content Marketing and its impact on ROI .
Main objections
When you present an idea, you probably already know that your CEO will have a series of objections, and in the case of Social Media, this will be no different. So, think in advance about the arguments you might hear and how you can counter-argue.
Planning
It is better to show how a specific action can work in practice than to present numbers and arguments: it helps to visualize how social networks impact your company's work saudi arabia companies email list on a daily basis. Create a document where you plan each publication on each social network and when you will publish it. This document can also include who will be involved in the entire process and at what stage.
Now that you have everything prepared, how about we get to the arguments?
In this article, we highlight three benefits of social media campaigns so that you can demonstrate to your superior how these can be effective in generating leads and in the company's interaction with the outside world.
3 benefits of social media campaigns
1. Be where the competitors are
The first thing you need to show your CEO is that investment in social media is increasingly global. More than 60% of companies – according to a study conducted by Oracle – have increased their marketing budgets, mainly with a view to digital and social media.
In the US alone, investment in social media is expected to exceed $10 billion this year. The numbers don't lie and they are excellent arguments.
However, it is important to highlight that a company does not need a million-dollar budget to be digital. A consistent, planned and assertive presence is enough to help the company “get in the game” and make itself known with relevant content to its target audience through sponsored posts.