At this stage the customer thinks

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The bottom of the funnel is the phase where the lead is closest to becoming a customer , and therefore, a very important part to take into account. We understand a lead to be: those contacts who have provided us with their details through one of our landing pages or forms in exchange for content of interest. Therefore, they are already a contact in our database.How does any conversion funnel work? The top of the funnel focuses on attracting and sparking the customer's interest. Once their attention is captured, we will show them how our service or product will solve their initial need in the middle part of the funnel .


Finally, we have the final stage or BoFu , from moj database the English term bottom of the funnel, where your Lead is closest to becoming a customer. And what is the bottom of the funnel? We are in the final stage of the purchasing process, that is, when the lead can be converted into a customer and is ready to make a purchase on our website. Therefore, they are very important leads for the business that cannot be missed.that their problem is solved with your service or product and that is why they are so close to making a purchase.


At this point, he is considering the pros and cons of making the purchase. 5 basic phases or stages in the conversion funnel: Awareness: making our brand or service known through online marketing strategies (content generation, SEO, social networks, etc.) in order to attract the largest possible number of users to our website or blog. Consideration: this is about gradually gaining the user's trust and interest and knowing whether it is necessary to invest in them. The objective is for users to spend as much time as possible on our website and to build loyalty.