Technology refers, among other things, to the recording, analysis and evaluation of all interactions between your own company and users. a CRM system or a CRM solution.
The classic CRM strategy is a company-wide focus on canada rcs data continuously improving customer relationships as the most important driver for increased sales. Only when an employee has an overview of all information such as orders, offers and complaints can he work purposefully on improving customer relationships.
The CRM process is the defined process of how customer relationships and customer care for existing and new customers should be carried out in your company. This includes, for example , the way in which offers are created or when the satisfaction of a customer or supplier is queried.
Sales teams can optimize their sales pipeline, your marketing team can use the CRM system to make more accurate forecasts and contact the respective customer with offers at exactly the right moment, and your customer service team can track and analyze all conversations that have taken place with the customer and, if necessary, take direct action. In addition, other departments such as HR, purchasing or finance can also be easily connected to your CRM.