Clearly define the purpose of introducing the policy

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" Under these circumstances, when members are replaced, it is difficult to know "where is what information?", which causes problems in implementing policies and responding to members. In addition, the organization's mission is to "widely disseminate information such as research results." Therefore, it was important to "deliver valuable information in an easy-to-understand manner" to members and other stakeholders. Therefore, they decided to introduce "Synergy!" so that anyone could handle member information without any problems. They chose it for the following reasons: "It can provide an appropriate email distribution service," "It matches their operational and functional requirements," and "It is highly compatible with the CMS that builds the organization's website.


" After introducing "Synergy!", we mainly used the database finland telegram database form function and the email distribution function. First, we implemented the following two points to eliminate the fragmentation of member information. Use the database function of "Synergy!" to manage the list of seminar participants Create "Seminar application" and "Email newsletter subscription application form" using the form function "Newsletter subscription application form" using the form function We will also use the email distribution function to send out email newsletters to members.


Currently (at the time of the interview), we send out forum announcements two to four times a month. We have achieved a high level of success, with 90% of forum participants "via the email newsletter," but we implemented various improvement measures to reach this result. Before introducing "Synergy!", the organization had been sending out e-mail newsletters in text format. However, when they looked back at the e-mails they had been sending out up until then from the perspective of the reader, they realized that "since the volume of text is very large because research results are being published, isn't it difficult to read in text e-mails?" and "Are the text really written in a way that makes people want to read it to the end?", and so they decided to change to the HTML e-mail format.