Finding your purpose is a game changer
Defining your purpose is a process that is constantly evolving. It doesn't have a beginning and an end. You go through stages that bring you closer and closer to your true purpose.
My feeling is that this new stage in my
telegram usa number process of discovery is a huge step forward. That's how I feel, and I see it every day.
It's like I've been playing a game I thought I had mastered, but I'm not aware that I'm applying the wrong rules.
My priorities have changed radically
I have always been concerned with results, my annual goals, attracting clients, improving the results of my website, generating content on a constant basis… but increasingly it seems irrelevant to me.
Don't get me wrong, of course it is necessary to do all of that. But I have realized that I was putting the focus in the wrong place.
Results are a consequence of your ability to connect with your target audience in a deep way, not of taking certain marketing actions.
Flow. Attract instead of chase.
When your purpose clicks in your head you stop fighting against the elements and instead let yourself go and try to head towards where you feel you should be.
Our obsession with trying to control everything is useless. No matter how hard you try, you won't succeed.
We believe that our actions have a greater influence on outcomes than they actually do. If I do X, I get Y.
A lot of things happen between X and Y that we have no control over, and your ability to connect with others and provide them with real, honest value is what really makes the results come.
We think that publishing Instagram reels, Google Ads campaigns or automated funnels are the ones that get results. But that's not the case. These are the tools we should use to get our message across to the right people.
How many times have I spoken with SMEs and entrepreneurs whose immediate objective is to launch a content strategy on social networks or start sending emails to their database, without being clear about whether what they offer is what their target customer is really looking for or whether their way of seeing things connects with them.
All these marketing actions without a clear purpose and a well-defined strategy will not obtain the results we expect or those that could be obtained if things had been done well.
So my recommendation is that you focus on being yourself to attract your potential clients, instead of chasing them around the internet.
My focus is on people and not on marketing strategy
As an expert in digital marketing and looking for companies and people who need help in this area, I have been focusing my strategy on the Internet for years and using the face-to-face channel as support.
When, by common sense, my potential clients are precisely those who do not master this channel and do not access or use the Internet frequently enough for my impacts to influence their intention to hire my services.
Should I have a strong digital presence? Definitely yes, but my communication efforts should focus on the channels where most of my customers are.
Are there any potential clients of mine on Instagram? Yes. Is it useful for having a good digital image and generating trust? Yes. Does the majority of my target audience use Instagram? NO .
It is not about capturing that small percentage of potential customers that exist on the Internet, but about reaching the majority of them through the channels in which they are actually present.
That's why I've changed my marketing strategy , or rather, I've changed the percentage of effort between online and offline.
Asking myself the right questions gave me the solution
I took advantage of the summer to rethink things and I realized that I had to look for communication channels where I could speak face to face with my target audience.
In addition to the lectures and classes I have been giving for years, I have added two key activities: networking to connect with people more broadly (not direct sales networking), and creating a network of collaborators that allows me to reach SMEs and entrepreneurs in a more direct way.
Networking , yes, but not just any old way. In my search for the right place, I went to networking events where people with a direct sales mentality met (if I can sell you something, okay, if not, I'm not interested), but when you dig deeper, you realize that the key is in connecting with people who are looking to help and connect with others. That place is GBO .
The possible ones, if they come about, are the result of a personal relationship, not a sales pitch .
The second is to create a network of collaborators that can reach these SMEs and entrepreneurs who are not very digital through a recommendation.
The short-medium term goal is that this will allow me to create a network of marketing and business mentors (trained and coordinated by me), with those collaborators who have the profile and the desire to take the leap (if you are interested in knowing more, write to me , okay?).