On the one hand, you can use a lot of other channels to advertise your products and services and successfully run a business, increasing sales. For example, there is advertising on television, in newspapers and on classifieds sites, there are marketplaces where you can additionally present your products, your sites and/or online stores, radio, contextual advertising networks, etc.
Social networks are just an additional source of traffic and deals. It requires a lot of expenses and does not pay off immediately, if compared, for example, with the same contextual networks, where you can get clients almost immediately.
But social media is a very effective tool, especially in the right hands and with the right marketing strategy .
Potentially, SMM allows you to cover/solve more business tasks than all other sources of customer acquisition. We have indicated the list of business goals that can be achieved with the help of SMM above (reputation, feedback, analytics, demand forecasting, increasing traffic and other indicators, direct impact on the audience, for example, creating a positive image or working with negativity).
But that's not the main thing.
Business always evaluates the return on investment and its effectiveness. So, SMM is the cheapest and most accessible way to solve many business problems with a high degree of automation. The main thing is to work out the SMM strategy correctly.
The thing is that almost all media platforms provide you with a ready-made infrastructure and all the necessary functionality. Even the audience is already there, you just need to find a way to attract it to your pages or channels and segment it . You won’t have to think about paying for hosting and setting it up, updating the site engine, creating convenient mobile applications and other technical details. You can use all this absolutely free and work on top of the existing infrastructure.
Are social networks important for business? Each company and entrepreneur decides this question for themselves. But you must admit, it is foolish to miss an additional opportunity to increase the client base. If you are satisfied with how your business operates without social media, you can do nothing.
But if you are interested in new contacts and want to manage your image, increase audience activity – hire an SMM specialist or create a department to work with social media. This is much more than just advertising.
Some statistics to understand the scale.
According to 2022 data, Odnoklassniki's monthly audience is venezuela phone number data more than 36.5 million users (with a population of 146 million people in Russia).
The number of Russian VKontakte users alone is over 91 million people per month (according to VK ID data for 2023 ). This is about 90% of the audience, if we talk about the full coverage of the RuNet.
The Telegram messenger is used by more than 950 million people per month (in the Ru segment - over 75 million people/month according to data for 2023 ).
TikTok is used by more than 1.56 billion people, while the total Internet audience is 5.61 billion .
There are also larger platforms: Facebook (3+ billion users), Instagram (1.65+ billion), YouTube (2.5 billion), etc.
Isn't this a reason to turn your attention to social networks?
If you don’t want to make a mistake and waste your advertising budget, you need to create and describe in detail the portrait of your target client , analyze the current state of work with social networks (are there accounts, where, how actively is the work carried out, what format of communication is chosen, what response comes from users, etc.), and then launch a new comprehensive SMM campaign in test (pilot) mode.
If the results are satisfactory, the work can be continued and expanded on various fronts, for example, covering more social media, starting to work more deeply with reputation, etc.