Experiment with the CTA – “Sign up” is clear and concise, but try different CTAs to encourage potential subscribers to take action.
An effective signup form is crucial if you want to grow your mailing list. But you're not limited to just one. And certainly not limited to the same form all the time. You can use different signup forms on different pages to deliver more relevant messages. And increase conversions.
But that's just the first part of the journey. Now that you've designed the perfect signup form and visitors are converting into subscribers, what happens next?
The Welcome Email – Welcoming New Subscribers First business email address list poland things first: you need a welcome email. Every mailing list should have one. If you're asking people to sign up to receive your newsletter, the least you can do is greet them when they do.
Subscribers who receive a welcome email have been shown to be more engaged than those who don't receive a welcome email — 33% more engaged , in fact.
A whopping three quarters of consumers expect a welcome email when they sign up.
The 48 hours after a website visitor signs up is the time when they are most engaged with your brand, so not messaging them during this time is a huge missed opportunity.
But aside from increasing engagement, a welcome email can also help improve the deliverability of your emails.