Tips For Turning Your Sales Monologue Into A Sales Dialogue

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Everything A Sales Monologue Is Not
I love Jimmy Fallon’s monologue. It’s clever and topical, short and interactive. It’s everything a sales monologue in a presentation is not.

To be fair, delivering a monologue is exceptionally difficult — even for the pros.

It’s always easier for performers to interact with another actor in a scene or for a television host to interview a guest, than it is to stand up and talk directly to an audience solo for four to five minutes.

Are You Talking At Prospects Instead of With Them?
How often in your personal life do you stop and malaysia telegram data allow someone to speak to you for five or ten minutes straight without some type of response or interaction?

Unless you’re taking a class or being “told off”, probably not often.

Yet, that’s exactly what happens in a sales presentation. And that’s a real problem with today’s declining attention spans.

Research shows that the average person’s attention is at its peak when you start talking, drops nearly in half at 5 minutes, and reaches its lowest point somewhere around the 10 minute mark.

Unfortunately, many salespeople are just getting to their point at 10 minutes.

But you have a fair amount of content to share with your prospect, so what’s the solution?

I’m going to pass on a couple of tips from the pros for turning those monologues into more of a dialogue in your presentation that keeps your audience engaged and interested.

React to your silent scene partner
I’ll let you in on an acting secret. There is no such thing as a monologue – you are always engaged in a dialogue. The difference between a monologue and a dialogue is that in a monologue the other person’s part is silent.