Predictive Lead Scoring: Leverage AI to Improve Your Sales Accuracy

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When it comes to lead scoring, the Fibronacci sequence (0, 1, 2, 3, 5, 8, 13, 21, etc.) offers a unique and scalable view. By assigning exponentially larger numbers to each criterion in your lead scoring table, you can effectively prioritize your leads based on their value and potential.

Let’s see how it works: let’s imagine that a simple visit to a website gives a value of 1. This means that this is the starting point, the basis on which other actions and engagements will be evaluated. Now, let’s say that filling out a form or attending a webinar receives a lead score of 5. According to the Fibronacci sequence, this means that this action is 3 times more valuable than visiting the website.

Using the Fibronacci sequence allows you to bahamas whatsapp number database create a dynamic and flexible lead scoring system that accurately reflects the importance of each action or engagement. As leads progress through the lead journey, their scores can increase exponentially, giving your sales teams a clear indication of their potential value.

In addition, the scalability of the Fibronacci sequence allows for easy adjustments to your lead scoring criteria. As your business evolves and new data becomes available, you can adapt the weights and corresponding values ​​assigned to each criterion.

Incorporating the Fibronacci sequence into your lead generation strategy will not only add a touch of mathematical elegance but will also improve the effectiveness of your sales efforts. Faithfully prioritizing leads based on their value and potential allows you to ensure that your sales team will focus their energy and resources on the most promising opportunities.