The right app at the right time in the right place

[suchona.kani.z]

According to a study from 2020, two-thirds of respondents have either uninstalled or deleted an app in the past three months. Apps are most often deleted because they are not used. The limited storage space on the smartphone can also be a decisive factor in app uninstallations. In this case, however, deleted does not necessarily mean forgotten and does not have to be final: More than half of respondents have reinstalled an app that had already been deleted in the past three months. The main reason for this was that the app was needed again or there was enough storage space on the smartphone again. So once a person has had an app "on their radar", they are more likely to reinstall it and use it regularly. Let's assume you have developed a unique app that perfectly meets the needs of the target group. How can the right people become aware of the app given the existing oversupply of apps?

There are many measures that can help make an app visible. App campaigns are probably the easiest and cheapest way to generate a high reach within the target group. App campaigns are an advertising format luxembourg consumer email list from Google that is completely specialized in the marketing of apps. Presenting the app to the right target groups is undoubtedly the decisive sales lever. By investing a small media budget, it is possible to greatly increase the visibility and awareness of your own app. App campaigns enable us to use machine learning to present each app to those users who are most likely to be enthusiastic about it. Algorithms can be used to analyze millions of signal combinations - including, for example, the purchasing behavior and previous search interest of users. Depending on these signals, people are classified and advertisements are only displayed for those who are highly likely to be interested in the app. Thanks to machine learning, the campaigns also become more efficient over time - because with each display and each click, they learn which users are most likely to click on the ad and install the app. By placing the ad on Google Play, YouTube or in Google Search, as well as on websites and apps that are part of the Google Display Network (for example, wetter.de), many contacts with relevant users are achieved. When clicking on the ad, interested parties are redirected directly to the Google Play Store or Apple App Store and can download the app. Google App Campaigns can therefore reach both Android and iOS users.