Facebook Ads is evolving dynamically

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We can expect the removal of unnecessary elements, limiting advertising objectives to the most popular ones and efforts to simplify the system. At the same time, Facebook consultants encourage introducing changes related to the Conversion API, as Pixel's capabilities in terms of proper data collection are starting to be severely limited by the privacy changes introduced.

Meta also developed a system that allows users to norway email list limit the display of ads on a specific topic, which may also result in drops in advertising results for selected entities.

In the same way that Facebook announces the strengthening of its efforts against the dissemination of non-consensual intimate images:



What about advertisers?
The change will be particularly felt by advertisers promoting social campaigns, charities and those raising awareness on various topics . Advertisers in medical- related industries , as well as sellers and manufacturers of clothing and accessories targeting ethnic and social groups, and organizers of cultural events should also be aware of these changes.

Limited cold traffic targeting capabilities may require broader (less precise) targeting or increased focus on remarketing or localization efforts.

This year, we’re seeing frequent changes to the Facebook Ads panel related to user safety. It’s a double-edged sword – by increasing user privacy, advertisers are increasingly limited in their ability to effectively promote goods and services.