Operation in Lead Generation

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You need to have at least one legal ground for that . Gdpr provides possible grounds: . Consent, contract, legal obligation, vital interests, public task, legitimate interests.If your subscribers are your clients, . Then you don't need consent . You can rely on legitimate interests . The individual should reasonably . Expect you to use their data in that way . According to the information you provided, . We think that you are safe . We collect emails from journalists and other industry contacts . This data is openly available newspaper websites, organization websites, company websites .


Are we allowed to . Have these emails or do we need to ask austria business email database permission to have them?From our point . Of view, you don't need their consent if you are processing their personal data for . Purposes that are directly connected to why the data was made public . If someone opts . In to get a lead magnet and I plan to send them emails promoting other . Products in the future, can I simply state it on the opt-in form?It is not . Enough just to state it .


You have to get consent for every extra data processing . Purpose . Can I send newsletters to all my customers who bought something in my webshop?If . Your subscribers are your clients, you may rely on legitimate interests . But the individual should . Reasonably expect you to use their data in that way . Can I send cold emails . To people at companies under gdpr?Please keep in mind that gdpr protects the personal information . Of natural persons and not companies’ details . However, the answer to this question is yes, .


You can send cold emails to people at companies . They need to be bb emails . That meet requirements establishing a legal basis . You should have a strong reason to claim . That the company the person works at will benefit from your offer . That said, unrequested . Marketing materials cannot just be sent out to random email addresses . There needs to be . A logical connection . Do I need to include something in my terms and conditions if . I plan to use my customers’ email addresses to send them newsletters?According to gdpr, you .