How to achieve a correct B2B commercial organization

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Sales organization is, without a doubt, one of the most important and determining aspects in the sales area of ​​a company. Therefore, having a sales tool that allows you to manage and centralize all the tasks of the department and, in turn, monitor its activity and the achievement of its objectives, will be a competitive advantage for your agents, the sales director and, in general, for your company.


Business organization: what it is
Sales organization refers to the structure of a sales department and how it is included within the company. Its main purpose is to organize all the elements (staff, activity, tools, data...) that make it up, in order to make it easier to:

Goal setting .
Global business activity : strategies for action, distribution of agents…
The sales force 's own day-to-day planning : procedures for visits, creation of reports, time management, etc.
Structuring the sales department and organizing each namibia email list aspect allows the sales manager to have greater control over sales . In addition, by avoiding worrying about secondary tasks or aspects, it allows agents to focus their attention on the objectives they must meet, making their activity within the company easier.

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Efficient business organization: which structure is best
When talking about business organization and management , it must be taken into account that for each company there is a type or an ideal structure that adapts to its needs, objectives, mission and vision. In this way, we can talk about 6 main classifications:

Commercial Structure by Market : the division of equipment is done by market sectors.
Commercial Structure by Geographic Areas : this tends to be chosen when the market is extensive, in this way the commercial team will focus on certain areas or geographical limitations.
Product-Based Sales Structure : This sales organization focuses on salespeople, offering them tools while requiring specialization. It is recommended for large companies that have a wide variety of products in their lines, which require special and comprehensive treatment.
Commercial Structure by Clients: used when there are large differential gaps between clients, this forces each commercial unit to focus on studying the demands and strategies of each user classification.