75% of large companies consider sustainability in their award criteria
needs of the customers
Just as the needs of institutions are changing, so are those of consumers. Never before have so many people in Germany been vegetarian, and rarely has public discourse been as heated as after "Fridays for Future" and the actions of the "last generation". Customers prefer sustainable products and services and demand the same commitment from their preferred brands. Those who manage to authentically integrate their company's sustainability into their brand communication create additional added value for customers and enable them to make more sustainable consumption decisions.
66% of consumers would be willing to spend more on sustainable products and services
Customers are also employees. If you want to remain attractive philippines consumer email list to skilled workers in the future, you must position yourself as a sustainable company. This not only reduces the cost of recruiting, but can also have a positive impact on employee satisfaction and loyalty. Existing skilled workers are also the key to real internal sustainability. By creating awareness among the workforce , for example through training and campaigns, employers can position themselves for holistic sustainability.
Employee satisfaction is 50% higher in companies that invest in sustainability.
regulatory framework
Legal requirements are particularly effective where independent action has not had any effect in the past. Over the next four years, around 15,000 companies will be affected by the expanded obligation to report on sustainability. The requirements will be gradually increased and expanded from a pure reporting obligation to the definition of and compliance with sustainability goals . These reports require concrete data, as the reports must be as reliable as financial reports.