How to increase sales opportunities in the industrial sector

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Despite the unstoppable process of digital transformation that has taken place both in society and in companies, it is not unusual to see many industrial manufacturers still relying solely on traditional marketing and sales methods: trade fairs, cold calling or waiting for someone to recommend them.

These methods, although they may remain as a staple of the estonia email list current market, are not enough. There are many other inbound marketing strategies and tactics that B2B companies can use to boost their marketing and sales activity, not only helping them move forward, but more importantly, staying ahead of the competition.

No matter what industry you’re in, every business is always looking for one thing: different ways to increase their awareness within their target market in order to increase sales. According to HubSpot, in 2019, more than 40 percent of salespeople said prospecting is the most challenging part of the sales process , followed by closing the sale (36 percent) and qualifying leads (22 percent) .

Understanding precisely who your buyers are (start by developing your buyer personas) will ensure that you can focus on the most valuable potential customers. To do this, you’ll need to find out what types of questions they ask and use this information to create useful content to answer them.

This is all part of the process of properly understanding and using your Buyer's Journey . When you get it right, you'll dramatically increase the number of Sales Qualified Leads (SQL) and business opportunities, helping you meet or exceed your goals.