Discover what makes your hotel shine

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Once you know your potential guests, the second point will help you determine why they would choose your hotel over your competitors . The Marketing Canvas for hotels proposes questions that help you define what your brand has over the competition, what your hotel promises to each of your audience profiles, or what your brand identity is and how it is being conveyed.



Together with the “Audience” section, this Marketing Canvas block for hotels will help you set the foundation for long-term profitable growth . Without a clear and distinctive brand identity, your hotel will not be able to survive over time.



The Marketing Funnel: How to Convert Visitors into Guests
Once you have established the ecuador email list foundation of your brand, it is time to activate it. To do this, at this point Marketing Canvas for hotels will help you analyze each of the stages that a potential guest will go through before making a reservation .



Generally, most potential guests go through the same stages before making their reservation:



Inspiration : The first point at which they start planning their next trip.
Awareness : Search for accommodations that suit your needs, desires and budget.
Consideration : After researching the available options, you will pre-select your favorites.
Conversion : The decision to book the hotel.


Below we will explain how to complete each of them to get the most out of the Marketing Canvas for hotels.



Inspiration
In this first section of the marketing funnel, users intend to travel but have not yet decided where to go , so the goal is to inspire them to visit the destination where the accommodation is located while subtly promoting the advantages of choosing our hotel.



The key message should make the most of the visual elements, supported by a strong copy that highlights the valuable aspects of the destination such as the possibility of living unique experiences, important events or places of interest.