4. Displacement depth tracking
What it is: Scroll depth measures how far users scroll on a page. A deeper scroll often indicates that visitors are engaged and interested in your content.
How it helps SEO: Higher engagement can correlate with better dwell time. While it’s not a direct ranking factor, it’s a sign that users are finding value in your page, something search engines appreciate.
How to optimize:
Structure your content with subheadings, bullet points, and visuals to australia business email lists encourage users to continue reading.
Add internal links or modules of related content within the body to generate more interest.
Place your most valuable and engaging content above the fold to engage users from the start.
What it is: Click-to-call buttons allow mobile users to contact your business instantly. A high click-through rate suggests your ad addresses a local need.
How it helps SEO: Local rankings often take into account user engagement signals. If users call your business directly from search or from your landing page, it reinforces relevance and usefulness for local queries.
How to optimize:
Make sure your phone number and CTA buttons are visible and easy to click on mobile.
Add structured data to help local businesses stand out in local search results.
Include accurate NAP (Name, Address, Phone) information throughout your site and listings.
6. Heatmap interactions (indirect signals)
What it is: Heatmaps show where users click, hover, or spend time on a page. While these signals aren't transmitted directly to search engines, the information they gain can help improve user experience and engagement.