What is loyalty and why is it needed?

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We tell you how to turn simple clients into regular clients. The article will be useful if you have an online school, an online service or even an offline business. The main points right away, if you are in a hurry:

Brand loyalty helps resell a product or service to current customers.
It is earned very hard, but lost very easily.
More and more companies are starting to build loyalty, and your brand could probably benefit from it too.
Loyalty is difficult to measure, but there are a few metrics you can track.
To increase loyalty, you need to study your target audience and customer behavior.
Nowadays, loyalty growth strategies are focused not only on the financial, but also on the emotional component.
Now in more detail.

Brand loyalty is when you have a product and customers who will choose it even if there is an alternative. To get such customers, you need to build long-term relationships between the brand and the user. Ideally, describe these relationships in a brand strategy . As a result, your product is chosen more often, and if you believe the ANNEX CLOUD study , then on average they spend 33% more per order.

Loyalty consists of:

Customer experience. This is when you regularly improve the product and users want to use it more and more;
Personal approach to clients. Clients get exactly what they need and remember uk email list you. We told you how to improve the quality of customer service in a separate article.
Shared values ​​with the client. Loyal clients choose you because your values ​​are similar. For example, you share the idea of ​​​​sensible consumption and support funds.
User content. For example, you launch a garbage sorting marathon on a social network page, and then post the results of your clients. Or you set up a photo zone on the territory of the residential complex and add photos of residents to your account.
4 Reasons to Start Growing Loyalty to Your Brand
Gradually, loyal customers turn into brand “ambassadors” and promote it at their own discretion, without any investment on your part.
Selling to current customers is easier than attracting new ones. According to Semrush research, it is 65% easier to sell a product to a customer if they have already made purchases and were satisfied.
Loyalty helps to increase sales: about 56% of customers buy the product they like again, and as the number of loyal customers increases, this figure will be higher.
According to research, 67% of satisfied customers will tell their friends about the product, and another 30% will leave a review about it.
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