Marketing Trends: Marketing Automation

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Bannister Global was in Boston a few weeks ago at the Inbound 2017 conference , with 21,000 marketing professionals from around the world. A unique experience that helped us analyze artificial intelligence as one of the marketing trends for 2018. A second issue that was talked about (and a lot) is marketing automation .

When we talk about automation , we tend to uae email list think of mechanical processes in which the human factor disappears . It may be an approach that can be applied (to a certain extent) on the assembly line of a vehicle, for example, but in marketing we are talking about something very different.

Marketing automation is the use of software to automate certain marketing actions . So far, the definition is obvious, since the term itself contains its definition. In a certain way, we must recognize it, as when the RAE defines the word architect as that “person legally authorized to profess architecture”.

That is why we are going to gradually move away from that definition to delve into its practical meaning, with an analysis of the actions that it allows to optimize, its advantages and some of the main tools that the market offers .