Not only internet users are increasing, the number of mobile devices connected to the internet has also skyrocketed to 345.3 million with active users on various social media platforms reaching 170 million or an increase of 10 million from the previous period.
Internet users in Indonesia themselves are “willing” to spend up to 8 hours and 52 minutes to access the internet. With a composition of playing social media for around 3 hours and 14 minutes, streaming for 2 hours and 50 minutes, and spending around 1 hour and 38 minutes just to read online and offline media.
With the number of internet users continuing to grow list of tonga consumer email every year, making the digital ecosystem a "wet field" that is widely fought over by many companies to acquire new consumers for their business. It is no wonder that many companies then develop various strategies to develop their business in the digital ecosystem, and one of these strategies is digital branding .
Digital branding is a series of processes to build and introduce your business brand through available digital platforms, such as websites, mobile applications , social media and other digital platforms.