Ohanian and Huffman returned to Reddit after five years

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In 2009, Reddit launched a self-serve advertising and sponsored content feature. In 2010, it launched its premium plan called the Reddit Gold benefits program, which introduced many new features such as ad-free content for users. Additionally, it became a new revenue stream for Reddit, eliminating its reliance on advertising. In September 2011, Reddit was no longer owned by Condé Nast and became a separate subsidiary under Advance Publications.

In 2012, Yishan Wong became the new CEO of Reddit. He later resigned from Reddit in colombia phone number data 2014 after others disagreed with his proposal to move the company's headquarters from San Francisco to Daly City. Wong was credited with the company's newfound success, as Reddit's user base grew to 174 million during his tenure. During Wong's tenure, the company raised $50 million in funding and became independent. Reddit also began accepting Bitcoin for payments in early 2013 through its partnership with Coinbase. In 2014, Ellen Pao became interim CEO before stepping down in 2015. As CEO, she instituted an anti-harassment policy, stopped indirect sexualization, and shut down many forums that harassed individuals and other forms of cyberbullying.

, with Huffman becoming CEO while Ohanian served as full-time executive chairman. After his return, Huffman launched both iOS and Android apps for Reddit and improved Reddit’s mobile website. In 2017, Reddit had its largest round of funding when it raised around $200 million and was valued at around $1.8 billion. In 2020, Reddit acquired short-form video platform Dubsmash, including its entire team, with the intention of integrating its video creation tools into Reddit. In 2021, Reddit appointed Drew Vollero as its first chief financial officer after the site became a hot topic for its role in the GameStop trading frenzy. Reddit acquired Spike Trap in September 2022, but the amount was not disclosed.