How to handle a data breach that affects your email list

[Rakibul200]

Remove subscribers too early and you risk losing potential customers who just need more time or a different message to re-engage. Wait too long and you risk damaging your sender's reputation and skewing your metrics. Our tip: Clearly define your inactivity threshold based on your specific subscriber behavior and email frequency. Regularly review and adjust these thresholds based on the data you collect and the performance of your re-engagement campaigns. Over-reliance on re-engagement without a clear exit strategy While re-engagement campaigns are important, they shouldn’t be your only focus.

Without a clear plan for targeting rcs data persistently unresponsive subscribers, you risk accumulating a large number of inactive contacts. Our recommendation: Develop a comprehensive sunset policy that includes a re-engagement strategy and a clear process for removing or suppressing inactive subscribers. Failure to communicate clearly to subscribers about inactivity and possible deletion Transparency is crucial. Subscribers should understand how their inactivity can lead to less frequent emails or eventual removal from your list.

Our tip: Before permanently deleting a subscriber, send them a reconfirmation email to give them one last chance to stay on your list. Not Segmenting Your List Correctly Incorrect segmentation can lead to ineffective re-engagement campaigns and poor results. You could end up sending the wrong message to the wrong subscribers. Our tip: Use GetResponse’s built-in engagement scoring feature to accurately identify disengaged and at-risk subscribers! Ignoring data and failing to iterate a sunset strategy is not a set-and-forget strategy.