The main contributing factor is the existence of anomalies

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This was not the case for the median number of reviews. In fact, the median number of reviews corresponds perfectly with the position: the listings in the first place have the highest median number of reviews, followed by those in the second and third places.


Why the difference? Some categories (especially Food & Dining) generate list of laos consumer email much more reviews than others. This creates anomalies that can skew the data. In these situations, the median is a bit more reliable.

Based on the median number of reviews, we can deduce that the number of reviews does indeed have an impact on the performance of Local Pack on desktop , especially if the average rating is higher than 4.1.

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Review Analysis
We also analyzed the descriptions of the reviews that appear in the Local Pack results.

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Of these, most had a neutral tone (60%) – that is, they described the nature of their experience without any particular feelings. For example, customers may have described the type of establishment they visited, the type of food served, etc. without commenting on the quality of the service.

Only 2% of the reviews analyzed were negative. This means that the majority of visible reviews described a positive or acceptable experience with that local business.