Best practices for integrating authenticity into your strategy

[fomayof928@mowline]

Sprout’s approval workflow, where multiple stakeholders must review and approve content in Sprout before it can be published.
7. Reimagine team structure and size
The way you consume social data, insights and platforms has changed. So must your team.

We always say now is a great time to add new talent to your team. But it’s not just team size that needs to be rethought, but also team structure and ways of working. For example, 64% of social teams are organized online. That is, one team member is responsible for TikTok, one team member is responsible for Instagram, and so on. But this approach may not be as effective as before as teams share insights outside of social.

Although social data can inform other departments, 43% of social teams still feel isolated. If you can relate, maybe it’s time to see how a new team structure can help. Can team members focus on engagement and other awareness? Or could a team member focus on analytics while another focuses on content creation?



There's a reason Merriam-Webster Dictionary chose "True" as its 2023 Word of the Year.

In recent years, the rise of artificial intelligence and greece b2b leads the faltering of brand promises have made audiences wary of untrue information. In fact, according to The Sprout Social Index™, the first thing consumers see from brands on social media is authentic, non-promotional content.

Creating authentic content is one of the quintessential social media best practices. Here are some ways to do this.

8. Showcase customers and trusted faces in your feed
Showcasing real customers and user-generated content on your feed helps build social proof and trust and brings an authentic voice to your content.

Partnering with creators and influencers can also add a trusted voice to your content and expand your reach. In fact, 81% of social marketers in our Q3 2023 Sprout Pulse survey described influencer marketing as an important part of their social strategy.

52% of brands are using dedicated influencer marketing platforms to help with the challenge of finding the right influencers for their marketing campaigns. If this is what you’re looking for, consider adopting a platform like Tagger to manage your partnerships.